The Author

Roger A. Shapiro knows how to write right. His results-based approach to copywriting is one reason his company has seen steady and consistent growth, year after year. Want to do the same? His tricks of the trade are in the new book "Write Right."

“Write Right” taps into Roger’s portfolio and gives you ideas you can apply to your own writing projects. With nearly three decades of professional writing experience, Roger is well positioned to share what he’s gleaned from wonderful teachers, demanding clients and real-world business practice. A journalist, publicist, marketeer and copywriter, Roger has written for every medium. His award-winning work has generated results such as a direct mail program with a 50% response rate, employee communications that generate a 100% buy-in of new roles, mission statements and product launches that support corporate goals.

A Utica College graduate, Roger boasts a distinguished communications career and a deep and diverse portfolio. The president and founder of Mitchell Rose, A Communications Consultancy, Roger creates success by using the same results-based approach found in “Write Right” to help clients generate memorable and measurable business results. Beyond his client work, Roger teaches marketing communications copywriting, and shares his approach to copywriting and the creative process at professional speaking engagements.

And The Illustrator

Ray Petty has been drawing all his life. With that background, he began illustrating and animating work professionally in 2002. A graduate of The Art Institute of Philadelphia, he is continuing his studies at Ringling School of Art and Design while drawing on a freelance basis.