Roger A. Shapiro Resume

Executive Overview

A communication counselor and strategist, I develop concepts and tactical solutions that empower executives to engage stakeholders, drive revenue and achieve business success. I’m looking to work with a forward-thinking company where people share my passion for great communications as a tool that enables strategy … where visionary people value effective communications. Expertise includes:

·         Marketing communications strategies and tactics

·         Internal marketing of global organziations such as IT, HR, Finance, etc.

·         Engaging employees in culture and change initiatives

·         Product launches and company branding

·         Managing intranet-based daily communications and news alerts

·         Mentoring and training in writing, communications and PR

Experience Highlights

Communications Consultant, The Creative Group, Princeton, NJ, 4/08 - present

Currently assigned to Bristol-Myers Squibb, I support the firm’s clients with temporary communications support. I bring clients – including Bristol-Myers Squibb, Princeton Theological Seminary, GS1, and several advertising agencies – senior-level vision, strategy and tactical solutions. I’ve helped them:

·         Develop and execute communications plans

·         Produce global meetings

·         Manage web sites

·         Counsel leaders on change management and culture transformation

·         Write editorial material for corporate newsletters, magazines and others

·         Deploy online tools supporting messaging, collaboration and networking

Creative Director, Mitchell Rose, LLC, Lawrenceville, NJ, 2/97- 9/08

Responsible for the agency’s business development and creative execution, while building the start-up agency. Interacted with senior officers at clients, managed creative teams and vendors and was responsible for the effectiveness of solutions we developed. Experience includes strategic vision, branding, collateral, internal communications, advertising and more.

·         Excel at understanding client needs – and converting them into strategies and campaigns

·         Writing experience ranges from traditional to interactive; from collateral to presentations; from ads to internal messaging

·         Counsel senior executives on communication issues at global enterprises

·         Clients include Johnson & Johnson, Dun & Bradstreet, Janssen Pharmaceutica, Atlantic Health, Brennan Financial Group, Yardville National Bank, PNC Bank, Ammon Analytical, and many others in health care, architecture, financial services, consulting, education, etc.

Director, Marketing Communications, Altech Corp., Flemington, NJ, 6/96-2/97

Responsible for marketing communications strategies, as well as the creative development and execution. Served as a hands-on copywriter.

·         Re-organized the 4-person department, determined needs, selected and managed outside agencies, vendors and other support providers for printing, fulfillment and production

Director, Communications, Leigh Bureau, Somerville, NJ, 1994-1996

Directed all aspects of the company’s communications, marketing strategy and creative execution.

·         Managed a team of four and a $2 million budget

·         Brought the company’s creative in-house with hands-on support

·         Supported logistics and production at three offices, including mailroom and warehouse management, equipment purchasing, personnel and contracts

Manager, Marketing Communications, Dun & Bradstreet, Murray Hill, NJ, 1986-1994

Responsible for managing and executing marketing communications.

·         Managed a $1.2 million budget to produce direct mail, collateral, editorial, exhibits, video productions and presentations

·         Hands-on creative strategy development and copywriting

·         Selected and managed outside designers, agencies and other support providers

Published Work

·         Columnist for Promotional Consultant Today, providing monthly articles for the online and print versions of the magazine. 12/05-12/10

·         Columnist and content expert for NJEntrpenuer.com. 2005-2007

·         Reporter for US1 Newspaper, 2008-2010

·         Author of “Write Right: 26 Tips To Improve Your Writing. Dramatically.” July 2005, AuthorHouse

Training and Speaking

A trainer at industry, professional and academic programs, including:

·         Part-time instructor of PR, writing and other communications topics @ Mercer County Community College, 2000 – present, as assigned

·         Corporate training programs on writing, PR and other communications issues

·         Guest writing lecturer @ Rowan University, Rider University and other schools

Education/Professional Growth

Certification: Virtual Online Instructor, Mercer County Community College, West Windsor, NJ

BS: Public Relations and Journalism, Utica College of Syracuse University, Utica, NY

Utica College National Alumni Council

      Officer, Board of Directors, 4/04-6/11; General Member, 4/02-4/04

NJ CAMA: New Jersey Communications, Advertising & Marketing Association

      Member, Board of Directors, 12/98-6/02; President, 6/2001-6/2002


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Roger Shapiro,
Sep 12, 2011, 5:47 PM
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