Executive
Overview
A communication counselor and strategist, I develop concepts
and tactical solutions that empower executives to engage stakeholders, drive
revenue and achieve business success. I’m looking to work with a
forward-thinking company where people share my passion for great communications
as a tool that enables strategy … where visionary people value effective
communications. Expertise includes:
·
Marketing communications strategies and tactics
·
Internal marketing of global organziations such as IT, HR,
Finance, etc.
·
Engaging employees in culture and change initiatives
·
Product launches and company branding
·
Managing intranet-based daily communications and news alerts
·
Mentoring and training in writing, communications and PR
Experience
Highlights
Communications
Consultant, The Creative Group, Princeton,
NJ, 4/08 - present
Currently
assigned to Bristol-Myers Squibb, I support the firm’s clients with temporary
communications support. I bring clients – including Bristol-Myers Squibb,
Princeton Theological Seminary, GS1, and several advertising agencies – senior-level
vision, strategy and tactical solutions. I’ve helped them:
·
Develop
and execute communications plans
·
Produce
global meetings
·
Manage
web sites
·
Counsel
leaders on change management and culture transformation
·
Write
editorial material for corporate newsletters, magazines and others
·
Deploy
online tools supporting messaging, collaboration and networking
Creative
Director, Mitchell Rose, LLC, Lawrenceville, NJ, 2/97- 9/08
Responsible
for the agency’s business development and creative execution, while building
the start-up agency. Interacted with senior officers at clients, managed
creative teams and vendors and was responsible for the effectiveness of
solutions we developed. Experience includes strategic vision, branding,
collateral, internal communications, advertising and more.
·
Excel
at understanding client needs – and converting them into strategies and
campaigns
·
Writing
experience ranges from traditional to interactive; from collateral to
presentations; from ads to internal messaging
·
Counsel
senior executives on communication issues at global enterprises
·
Clients
include Johnson & Johnson, Dun & Bradstreet, Janssen Pharmaceutica,
Atlantic Health, Brennan Financial Group, Yardville National Bank, PNC Bank,
Ammon Analytical, and many others in health care, architecture, financial services,
consulting, education, etc.
Director,
Marketing Communications, Altech Corp., Flemington,
NJ, 6/96-2/97
Responsible
for marketing communications strategies, as well as the creative development
and execution. Served as a hands-on copywriter.
·
Re-organized
the 4-person department, determined needs, selected and managed outside
agencies, vendors and other support providers for printing, fulfillment and
production
Director,
Communications, Leigh Bureau, Somerville, NJ, 1994-1996
Directed
all aspects of the company’s communications, marketing strategy and creative
execution.
·
Managed a team of four and a $2 million budget
·
Brought the company’s creative in-house with hands-on support
·
Supported logistics and production at three offices, including
mailroom and warehouse management, equipment purchasing, personnel and contracts
Manager,
Marketing Communications, Dun & Bradstreet, Murray Hill, NJ, 1986-1994
Responsible
for managing and executing marketing communications.
·
Managed a $1.2 million budget to produce direct mail, collateral,
editorial, exhibits, video productions and presentations
·
Hands-on creative strategy development and copywriting
·
Selected and managed outside designers, agencies and other support
providers
Published
Work
·
Columnist for Promotional
Consultant Today, providing monthly articles for the online and print
versions of the magazine. 12/05-12/10
·
Columnist and content expert for NJEntrpenuer.com. 2005-2007
·
Reporter for US1
Newspaper, 2008-2010
·
Author of “Write Right: 26 Tips To Improve Your Writing.
Dramatically.” July 2005, AuthorHouse
Training and
Speaking
A
trainer at industry, professional and academic programs, including:
·
Part-time
instructor of PR, writing and other communications topics @ Mercer County
Community College, 2000 – present, as assigned
·
Corporate
training programs on writing, PR and other communications issues
·
Guest
writing lecturer @ Rowan University, Rider University and other schools
Education/Professional
Growth
Certification:
Virtual Online Instructor, Mercer County Community College, West Windsor, NJ
BS:
Public Relations and Journalism, Utica College of Syracuse University, Utica,
NY
Utica College National Alumni Council
Officer, Board of Directors, 4/04-6/11;
General Member, 4/02-4/04
NJ
CAMA: New Jersey
Communications, Advertising & Marketing Association
Member, Board of Directors, 12/98-6/02;
President, 6/2001-6/2002