|
Market Survey Supports Business Positioning
and Branding
While working with a consultant to the financial services industry,
we discovered our client needed more in-depth data while also
gathering content for a book on acquiring and keeping clients
for life.
After exploring several research techniques, we recommended a
telemarketing survey. To be as accurate as possible, we studied
the consultant's current clients and best prospects to develop
a full profile of her future target. This data lead us to select
a very strong list and develop the survey script.
The script was highly successful as we generated a participation
rate of approximately 20%. The data supported her market position
and provided enough details to launch her book project as well.
Even better, half of all respondents asked for a sales call and
became highly qualified leads.
Armed with new data and survey respondents who asked her to help
them, this client now offers a guarantee: She will increase your
sales by 20%.
Want to know more about this case study? Just ask. We’d
love to generate that kind of market awareness and participation
for you too.
|
