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50% Direct Marketing Response Rate
Direct marketing can be tough. Especially among the toughest
circle of executives to break into – CEOs in large companies.
Our results-based methodology reached into that inner circle and
achieved phenomenal responses.
Our client was a management consulting firm and the target audience
was CEOs of companies in Texas, with revenues of $150 million
or more. After clarifying the client’s unique selling proposition
and benefits, we developed a direct marketing program that would
take on that very hard-to-reach audience protected by administrators
and other gatekeepers.
Our plan was a tiered approach and a 3-dimensional delivery. We
first created expectations … than delivered beyond those
expectations. We crafted a marketing tagline and message so perfectly
tailored and so benefits focused, that no one could resist our
direct mail package.
In the end, 50% of the recipients in that high profile target
audience asked our client for a sales call.
Want to know more about this case study? Just ask. We’d
love to generate that kind of response for you too.
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