Lawrenceville, NJ - Fact of life: clients’ expectations continue to grow. They are demanding ever-more efficient marketing tools, and measuring results against those tools, right down to the copy. Making sure even the most junior staffer meets clients’ demands means giving people the tools to consistently create outstanding, results-oriented ads, Web sites, collateral and more. It’s an investment that will create results: highly skilled writers and satisfied clients. Today’s best investment in a professional’s career development is the highly applicable, easy to read book, “Write Right, 26 Tips To Improve Your Writing. Dramatically.”
Ideal for the recent college grad breaking into the field, “Write Right” and its powerful tips aren’t just for new agency staffers. Every professional advertising copywriter, PR practitioner and promoter has sought ways to climb out of a slump, ways to infuse her writing with clarity and purpose, ways to create actionable, results-oriented advertising and promotional copy.
Roger A. Shapiro, president and founder of Mitchell Rose, A Communications Consultancy, and part-time college writing instructor, just published “Write Right,” offering practical advice to enhance any copywriter’s work. The book is based on the top tips he’s culled from his three decades of marketing communications success. It’s helping people develop results-based communications through clear and effective writing.
“‘Write Right’ is a quick read from my Tip Jar: 26 ways to improve how you communicate,” said Shapiro. “I spent a considerable amount of time looking back at the writing that’s proved itself for my clients, and studied what worked. Then, I culled that experience down to 26 easy-to-use tips. Writers will benefit from the instant impact ‘Write Right’ adds to their copy.”
According to Shapiro, “Write Right” is unique because it focuses on 26 basics that, when employed, make a marked difference. “It’s amazing how these tips significantly improve a writer’s use of the written word,” he stated. “It keeps the focus on results – something all clients demand.”
The CEO of a California-based agency concurs. According to Bruce Manning of The Manning Group, Inc., in Mission Viejo, Calif., “Whether you’re an accomplished wordsmith or a wordsmith-in-training, ‘Write Right’ is a must for your reference library. Roger Shapiro reminds you of the basic rules to make your words more effective and powerful. By citing examples and reminding us good writing takes work and practice, his 26 tips lay down an easy-to-follow roadmap to assist you on a writing journey. Whether you’re a journalist, public relations practitioner, advertising executive or student, ‘Write Right’ can help make a difference in how your ideas and concepts are presented.”
The “Write Right” Tip Jar includes quick and easy ways to communicate clearly, engage readers, eliminate prepositions, employ active voice, be bold, personalize messages and much more. Shapiro explains these tips, which can be used alone or as a part of a general writing refresher, in a way that will improve marketing communications such as brochures, ads, Web sites, e-mails and other promotional vehicles.
Shapiro is an expert in the writing arena, having worked as a journalist, publicist, marketeer and copywriter. His award-winning work has generated results such as a direct mail program with a 50 percent response rate, employee communications that generate a 100 percent buy-in of new roles and mission statements, and product launches that support corporate goals.
He also shares his expertise as a part-time instructor at Mercer County Community College, and through volunteerism. He’s been a member of New Jersey Communications, Advertising and Marketing Association (NJ CAMA) for nine years, and is a past president. He also is a member of the Utica College National Alumni Council. He holds a BS in public relations and journalism, and a minor in business administration, from Utica College.
“Write Right” is the tips Shapiro uses to stay successful. Learn more at www.WriteRightBooks.com.
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